TOWS Analysis of Groupon Inc. - 1564 Words

TOWS Analysis TWOS is a planning tool used by managers to strategize and position their business in the order that assures sustained positive performance. TOWS is simply an inverted SWOT common used on analyzing performance and position of businesses. while SWOT begins with strength, weakness, opportunity and then threats faced by a business, TOWS matrix of business analysis begins with threats, opportunities, weaknesses then strengths faced by a business in that order. Under TOWS matrix of business analysis, threats and opportunities categorize as external environment factors that affect the business in particular ways (Koontz and Weihrich 112). Strengths and weaknesses usually categorize under internal environment that impact a business in particular ways. Frameworks of TOWS Internal Factors External Factors Internal Strengths (S) as management, finance, operations, marketing and engineering among others Internal Weaknesses (W) as finance, operations, management, marketing and engineering External Opportunities (O) such as political, social and cultural changes, new product, increased demand, government policies, changes in technology and current and future economic conditions SO (maxi-maxi) strategy involves using strengths to reap from presenting opportunities. WO (mini-maxi) strategy involves minimizing weaknesses to reap from opportunities. External Threats (T) such as lack or energy,, competition and those mentioned in O above ST (maxi-mini) strategy involvesShow MoreRelatedStudent Audit Example Starbucks Essay12474 Words   |  50 Pagesstatement analysis 6 III - CORPORATE GOVERNANCE Board of Directors IV - EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS 7 8 16 Societal environment 16 Task environment 16 EFAS analysis 18 V - INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES 19 Financial analysis 22 Common-size statements 34 Financial Ratio Analysis 36 IFAS analysis 36 VI - ANALYSIS OF STRATEGIC FACTORS (SWOT) 37 Mission Statement 37 SFAS analysis 37 VII - STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY (TOWS) TOWS